On The Beach Magazine is a full-sized, full-color magazine devoted to the interests of the general tourist in Myrtle Beach. We answer the question, "Where should I go and what should I do?" The hardcover version is placed and maintained year-round in the hotel rooms and condominiums of the greater Myrtle Beach area. The same magazine is given away free as a softcover version in the busy summer months. On The Beach was first published in 1978.
On The Beach Magazine is produced by Himmelsbach Communications. For over 30 years, Himmelsbach Communications has led the way in publishing and creative advertising solutions in the Myrtle Beach area of South Carolina, USA. If you need to produce an ad for us, download our spec sheet. If you need the full rate card, please contact our advertising representatives.
We are best known for On The Green, our golf magazine, and On The Beach, our tourism magazine. We also offer two free apps for mobile devices. The Myrtle Beach Golf App helps golfers get the most from their golf vacations in the Myrtle Beach area, and the On The Beach Magazine App is aimed more at the general vacationer. Read more about them here. Both are free for Apple and Android devices.
The Himmelsbach Agency creates print advertising, interactive web sites, and corporate identity packages for a variety of clients. Our clients range from small start-ups to some of the larger, more established businesses in the Myrtle Beach area.